Activision Blizzard donates $4 million to University of Michigan to establish esports minor – WDIV ClickOnDetroit

Activision Blizzard donates $4 million to University of Michigan to establish esports minor – WDIV ClickOnDetroit

ANN ARBOR – The University of Michigan announced Tuesday it will use a multimillion dollar gift from Activision Blizzard CEO Robert “Bobby” Kotick to establish an esports minor.

Housed in the University of Michigan School of Information, the multidisciplinary program will have an endowed chair and will commence in 2022.

Esports are spectator events of organized video game competitions. University of Michigan will use Kotick’s $4 million gift to fund a professor to develop the program, which will combine several disciplines including computer science, user experience and sports management.

Activision Blizzard is best known for its interactive entertainment enterprises Call of Duty, Crash Bandicoot, Candy Crush, World of Warcraft and more.

Under Kotick’s 30-year leadership, Activision Blizzard has become one of the leading global video game holding companies, and is currently a member of the Fortune 500.

Kotick attended University of Michigan in the 1980s as an art history student, where he launched a technology company with a friend. He has been an ongoing supporter of the university.

Robert “Bobby” Kotick, CEO of Activision Blizzard. (Activision Blizzard Entertainment)

“Esports is poised for explosive growth, and I am thrilled to join the University of Michigan to develop a program that will cultivate the talent to meet the needs of this complex and evolving industry,” Kotick said in a news release. “Unlike traditional sports, esports is truly a participant sport that anyone can play
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