LEXINGTON, KY (July 9, 2021) — Today, global esports organization Gen.G and the University of Kentucky announced a lineup of summer programming to engage esports fans, gamers and students including the ChallengHER series with two different tournaments taking place, as well as a back-to-school welcome week and a fundraiser with proceeds benefiting Kentucky Children’s Hospital.
The ChallengHER series is an all-women’s tournament aimed at promoting an inclusive and positive environment for women in esports. The competitions will take place July 10 and July 17 at 3 p.m. EDT and participants will play a 2 vs. 2 style game of League of Legends and a 5 vs. 5 style Valorant tournament. Spectators can watch the stream on Twitch, at www.twitch.tv/universityofky. Registration is now open and those interested can sign up at www.challengermode.com/s/GenG.
“We are excited to partner with the University of Kentucky to bring these summer activations to our esports fans and UK students,” said Julien Benichou, director of partnership activations at Gen.G. “There are a number of opportunities for gamers and students to learn more about esports and challenge their skills. The ChallengHER series is a great opportunity to bring women together to showcase their abilities and foster a sense of community. Gen.G has been a champion of gender equality and inclusivity since our founding and this event is one we are exceptionally proud of.”
Other programming includes Twitch streams, where UK will host monthly shows, including the “Cornerstone Commentary” series, a speaker series that invites gaming