YouTube Strikes Naming Rights to Theater at Hollywood Park
YouTube has reached a multi-year naming rights deal for a 6,000-seat entertainment theater inside Hollywood Park; the venue inside the venue will be called YouTube Theater. Hollywood Park is the 300-acre Los Angeles-based sports and entertainment complex developed by L.A. Rams owner Stan Kroenke.
YouTube Theater will open this summer to host concerts, community events, comedy and award shows, esports competitions, and events to celebrate YouTube creators. The indoor venue will span three floors; this marks the first naming rights deal for YouTube. A large interactive video screen outside the theater will let viewers select and watch highlights of YouTube creators and artists.
“YouTube creators and artists are the heart of YouTube and YouTube Theater adds to the portfolio of opportunities to drive their creativity, build their businesses, grow their communities and so much more,” Angela Courtin, YouTube’s VP of brand marketing, said in a statement.
The Rams and Chargers, who play their homes games at Sofi Stadium inside Hollywood Park, have also made YouTube their exclusive video services partner and official music streaming services partner. SoFi Stadium’s exclusive cloud partner is Google, the parent company of YouTube.
Kroenke also owns the Los Angeles Gladiators of the Overwatch League and the Los Angeles Guerrillas of the Call of Duty League, which is notable given YouTube Theater’s plans to host esports events among its live