In 2015, Danny Martin co-founded Geekletes, a DeSoto-based esports development company that helped gamers go pro. But when the COVID-19 pandemic hit, the CEO saw an opportunity to transform his business into a comprehensive online hub.
What emerged is Esposure, an accredited STEM.org platform for gamers, students, and entrepreneurs to learn about the business of esports. The pivot meant that the team would be more focused on supporting all aspects of esports education, while still providing support for professionals.
Esposure now sits at the intersection of esports and community: Its “learn-and-earn” model includes master classes, enrichment programs, and resources for gamers of any level. The customizable platform allows students to follow their own curriculum in a self-learning or instructor-led format, and be part of groups enabled with chat and video capabilities.
But it’s also a communal way for esports users to connect in an emerging industry—and a rite of passage for a growing user base.
“With shelter-in-place orders instituted throughout the country earlier this year, we knew it was time to refocus our energy on esports education and doubled down on our efforts to support the competitive gaming community with online education used to develop their careers during this time,” Martin previously said.
“We’ve always had a well-rounded approach to STEM education, esports and competitive gaming and with this shift in focus, we have been able to highly prioritize online education growth and development—and it’s opened so many new doors for