South Korean esports team T1, operated by T1 Entertainment & Sports, has signed a Memorandum of Understanding (MOU) with Japanese professional baseball team Fukuoka SoftBank Hawks.
As a result of the strategic alliance, both entities will collaborate within the esports sector. This includes conducting player development training and developing new business strategies.
According to the release, the two entities will establish joint marketing programmes utilising their respective esports teams and create development training for T1’s League of Legends players.
John Kim, Chief Operating Officer for T1 Entertainment & Sports commented: “Our MOU with SoftBank Hawks gaming is a great opportunity for us to expand into various areas into the esports industry.
“We are looking forward to everything that will become fruitful from this endeavour.”
The goal of the partnership is to improve brand value through joint marketing, including implementing various cooperative programmes for titles other than League of Legends.
Hiroaki Ota, Managing Director and COO of Fukuoka SoftBank Hawks added: “We are very pleased to announce our alliance with T1, known as the three-time winner of the League of Legends World Championship.
“The organisation is also home to ‘Faker’,