Presented by Xsolla
Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity for an engaged fanbase, including best practices on creating your own online esports and skill-based gaming platform and more.
Esports and competitive gaming isn’t limited to the large events and big cash prizes of an Unreal Tournament. It’s what Niccolo Maisto, co-founder and CEO of FACEIT, calls the ultimate representation of a healthy ecosystem of communities around the game — and it’s where the real opportunity of the esports boom lays.
“It’s a strategic product and marketing direction that every game developer of any size should consider, to increase both engagement and reach for their game titles,” Maisto says.
Offering a truly competitive experience not only unlocks a number of new sources for engagement and retention through the application of more powerful feedback and reward systems, but also stronger social network effects. When a game title invests in the development of a competitive community that’s healthy and open, players become