The democratization of esports: How any size developer can reap the benefits (VB Live) – VentureBeat

The democratization of esports: How any size developer can reap the benefits (VB Live) – VentureBeat

Presented by Xsolla


Right now, esports has a 495 million-strong global audience. In this VB Live event, you’ll learn how to leverage the opportunity for an engaged fanbase, including best practices on creating your own online esports and skill-based gaming platform and more.

Register for free right here.


Esports and competitive gaming isn’t limited to the large events and big cash prizes of an Unreal Tournament. It’s what Niccolo Maisto, co-founder and CEO of FACEIT, calls the ultimate representation of a healthy ecosystem of communities around the game — and it’s where the real opportunity of the esports boom lays.

“It’s a strategic product and marketing direction that every game developer of any size should consider, to increase both engagement and reach for their game titles,” Maisto says.

Offering a truly competitive experience not only unlocks a number of new sources for engagement and retention through the application of more powerful feedback and reward systems, but also stronger social network effects. When a game title invests in the development of a competitive community that’s healthy and open, players become
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